DESCRIPTION

In 1968, two local entrepreneurs partnered up to put on their first city-wide flea market at the iconic Rose Bowl Stadium in Pasadena, California. Since then, the Rose Bowl Flea Market has become a major part of the city’s history as one of Southern California’s most popular and beloved annual events. To elevate its branding and promote the event, I created a branding package including posters, flyers, social media posts, and t-shirts. These assets were designed to capture the event’s rich history and vibrant atmosphere, driving excitement and engagement within the community.

GOALS

• Design branding materials that reflect the Rose Bowl Flea Market’s values, and the needs of the vendors and buyers

• Create a wide array of eye-catching promotional materials to various audiences and to drive engagement and anticipation for the event

• Develop visuals and promotional materials that capture the heart of the event and what they have to offer