FM:Systems Brand Identity
FM:Systems’ website redesign, social media assets, and customer advisory board logo that maintains brand consistency and enhances user experience.
DESCRIPTION
FM:Systems is a Facility Management company that has been around since 1984. Since then, they have evolved into a successful business that offers many workplace management solutions. Maintaining brand guidelines, I led the redesign of FMS’ website, created social media assets, and designed a logo for the company’s customer advisory board, CAB. With these newly created deliverables, I was able to help the company maintain brand consistency and customer loyalty.
GOALS
Research trending brand styles and update the FM:Systems website with a new layout, graphics, designs, and menu to reflect findings, ensuring a user-friendly experience
Create cohesive and visually compelling social media content that aligns with the brand guidelines and maintains brand consistency
Design a new customer advisory board logo that aligns with the company’s brand identity and also focuses on the mission behind the board
PROCESS
Website Redesign Research
Competitor Research
Visual Research
PROCESS
CAB Logo Sketches
Initial Sketches
DESIGN
Style
BEFORE & AFTER
Website Menu
Before
After
BEFORE & AFTER
Website Home Page
Before
After
FM:Systems Website Redesign
Social Media Post Content
Customer Advisory Board (CAB) Logo
