Logo & Brand Identity

Creation of a personal brand and logo to become a recognizable graphic designer

 

DESCRIPTION

As a graphic designer, one should have a personal logo and brand image. This branding needs to represent the designer and who they are in a way that attracts other users. In an attempt to capture a bit of my personality and design style, I created a logo that stood for who I am.

GOALS

  • Design a logo that encompasses who I am, what I love, and my design style

  • Choose a color palette that describes my personality

  • Brand myself with a set logo, design, and typeface

  • Create and design a resume that highlights my experience and qualifications

 

PROCESS

Initial Research

The initial research I conducted included writing my name 100 ways to understand the typefaces, orientation, and way I would like to make my logo.

 
 
 

Initial Sketches

 
 

Digital Sketches

 

Visual Research

 

Comps

 

DESIGN

Style

 

Brand Board