DESCRIPTION

This project was created to improve the visual aspect of the branding of Waterloo’s sparkling waters. I analyzed the packaging of the can itself and noted what could’ve been improved upon. The goal was to design something that was appealing to its users and also related back to the brand itself.

GOALS

• Recreate the design with similar colors so that the brand stays recognizable

• Create a design that keeps the brand’s intention in mind

• Reduce the amount of text to make it easily readable

• Update the logo to give it a more clean and modern look